The shop
You were busy making the thing. Send a photo from the floor. Or don’t. Kip already knows the week.
KipText a photo.
It’s posted.
Kip can take the lot. Nothing posts without your yes.
Saturday morning energy — first pour of the day. Come grab a cup before the almond croissants go.
Reply yes to post to Instagram and Facebook.
yes
Built for shops, creators, and founders
- ~$1,850–$4,900saved vs a typical social hire each month
- ~10 minto connect channels and send your first photo
- 4 channelsInstagram, Facebook, X, Threads — organic only
- Nothing posts without your yes
- Encrypted by default
- Cancel anytime
- First-week refund if it isn’t useful
Three moves.
That’s the loop. Kip can also run the rest.
01You send a photo.
From the floor, in the thread. That’s the brief.
Saturday morning energy: first pour of the day. Come grab a cup before the almond croissants go.
02Kip writes it.
In your voice. In the same thread you sent the photo.
- yes03
You say yes.
Instagram, Facebook, X, Threads. Organic, and done.
The whole job, in a text thread.
No dashboard marathon. Send a photo, approve the caption, Kip posts. Ready in about ten minutes.
Saturday morning energy — first pour of the day. Come grab a cup before the almond croissants go.
Reply yes to post to Instagram and Facebook.
yes
Posted to Instagram · Facebook
Hand it the whole job.
Kip will run organic social until you say otherwise. Stay in the thread and tap yes, or put it on autopilot and get your evenings back.
- Captions
- The calendar
- Monday nudge
- Friday recap
- Tap yes
- Autopilot
The creator
Same voice, every channel, without becoming a content intern. You make the work. Kip ships it.
The founder
You should not also be the social media manager. This is that hire, without the awkward stand-up.
Instagram · Facebook · X · Threads
Instagram
Facebook
X
Threads
Organic social. That’s the niche. Kip intends to be first in it.
On its plate
Weekly check-inMondays · 9:00 am
Friday recapFridays · 4:00 pm
Quiet reminderIf no photo in 10 days
AutopilotHeads-up, then it posts
memory.md
Organic only: Instagram, Facebook, X, Threads.
Never post without a yes, unless autopilot is on.
Tone is warm, short, no hype.
Almond croissant is the hero pastry.
Never post without a yes, unless autopilot is on.
Tone is warm, short, no hype.
Almond croissant is the hero pastry.
Private, and in your control.
Your data stays yours. Encrypted by default. Never used to train models.
Private.
Photos, captions, and brand memory aren’t sold, shared for ads, or used to train anyone’s model, ours or a provider’s.
In your control.
You set what Kip can touch. Approvals in the thread. Revoke Meta, X, or Threads anytime. Pause or wipe when you ask.
Visible.
Publishes, approvals, and access leave a trail. Tokens stay encrypted. Your brand doesn’t mingle with anyone else’s.
Encrypted in transit and at rest. Disconnect Meta, X, or Threads anytime. Email will@jmcalder.com to wipe what we hold.
From people who used to do it themselves.
Early shops and founders using Kip to stay consistent without hiring.
“I used to ghost Instagram for weeks. Now I text Kip from the counter between orders and it still sounds like us.”
“Same voice on Instagram and Threads without me becoming a content intern. I make the work. Kip ships it.”
“We were quoting social managers at four grand a month. Kip covers the organic posting job for a fraction — and I approve from my phone.”
Before Kip, after Kip.
One neighbourhood café. Same phone. Very different posting rhythm.
Before
- 1–2 posts a month, usually late
- Captions written at midnight
- Facebook forgotten for weeks
- Owner doing the job after close
After
- 4–5 organic posts a week
- Captions approved in the thread
- Instagram, Facebook, X, Threads in sync
- ~10 minutes a day, from the floor
Composite from early café rollouts. Your photos, your yes — Kip handles the rest.
Your channels. One thread.
Kip lives in SMS. It publishes organic to the networks you connect.
- X
- Threads
- SMS thread
★★★★★
Early users rate Kip for voice match
★★★★★
Loved for speed from photo to post
Trust
Encrypted · Cancel anytime · Organic only
| Typical scheduler | Hire an SMM | Kip | |
|---|---|---|---|
| Writes in your voice | DIY / templates | Yes | Yes |
| Lives in a text thread | No | No | Yes |
| Approve before post | Sometimes | Yes | Yes |
| Organic multi-channel | Yes | Yes | Yes |
| Typical monthly cost | $15–$100+ | $2,000–$5,000 | $79–$149 |
Schedulers still need you to write. Agencies still need stand-ups. Kip is the organic hire that texts you back.
Simple plans. Real work.
Organic social, off your plate. No credit maths.
Pro
$79 /mo
One brand. Everyday posting. You stay in the thread.
- Instagram, Facebook, X, Threads
- Drafts in your voice — approve in the thread
- Photo styling + light AI UGC clips
- Calendar + content plan
- Weekly check-in + Friday recap
Max
$149 /mo
Hand Kip the lot. Autopilot when you want evenings back.
- Everything in Pro
- Autopilot with a heads-up
- Full UGC budget + inbox, leads & ads
- Competitor watch + editable memory
- Routines + priority setup with Pulse
Prices in AUD, inc. GST. Cancel anytime. Annual billed up front.
First week, on us if it isn’t useful.
Start monthly. Ready in about ten minutes. If the first seven days don’t earn their keep, email will@jmcalder.com for a refund of that week. No annual lock-in on monthly.
Questions, answered.
The stuff people ask before they text their first photo.
No — unless you turn on Autopilot on Max. Default Kip drafts in the thread and waits for your yes. You stay in control.
Instagram, Facebook, X, and Threads for organic posting. Paid ads are optional on Max, using your own ad account — Kip does not run media buying on Pro.
Kip learns your voice from what you send and from memory you can edit. Warm, short, on-brand — not generic AI filler.
Connect your channels, text a photo, approve the draft. Most people are live the same day — often in about ten minutes.
Yes. Monthly plans cancel anytime. Annual is billed up front; message us if you need help winding down.
Email will@jmcalder.com within seven days of your first charge. If Kip isn’t earning its keep, we’ll refund that week.
Encrypted in transit and at rest. Never sold, never used to train models. Disconnect channels anytime, or email us to wipe what we hold.
Kip runs organic posting, captions, calendar, nudges, and recaps. Paid ads are an optional Max add-on on your ad account. It doesn’t do on-site shoots or strategy decks. You send the photos.
Text a photo.
It’s posted.
Or don’t. Kip will.