Sep 2026
Organic only — on purpose
Paid ads are a different sport: budgets, creative tests, attribution arguments. Useful later. Not the first problem for a bakery that hasn’t posted in three weeks.
Kip stays in organic — Instagram, Facebook, X, Threads — so the product stays sharp. Captions, calendar, nudges, recaps, autopilot when you want evenings back.
If you need media buying, hire for that. Kip’s job is showing up every week without sounding like a robot or a retainer.